Matt De Reno

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Project Details

  • Client:

    SAE International
  • Role:

    Sr. SEO, AI Content Editor and Strategist
  • Location:

    Warrendale, Pa.
  • Dates:

    2021 - Ongoing
  • Services:

    Content Writing & Strategy
  • Category:

    Matt De Reno

SAE International | SEO, Content Editing, and Strategy Development

Scope of Work  

I work as a consultant with SAE International, where I play a key role in supporting AI content Proof of Concept (POC) projects and driving strategic growth initiatives. My responsibilities include collaborating with teams to develop and refine innovative AI-driven solutions, ensuring these concepts align with the organization's goals and deliver measurable outcomes. By leveraging my expertise, I help SAE International explore new opportunities and implement strategies that promote long-term growth and success.

Responsibilities

What follows are duties I carry out for SAE International in this role: 

1. POC Development & Strategic Planning

  • Lead the creation and optimization of the POC for SAE to learn from AI-assisted content strategies for organic growth without any risk of penalization from SEO.
  • Establish a scalable approach to content strategy that aligns with SEO and UX best practices for organic traffic, keyword growth, and audience engagement.
  • Collaborate closely with SAE stakeholders to identify and prioritize content themes that resonate with SAE's target audiences.

2. Cross-Functional Collaboration & Implementation

  • Coordinate with content creators, strategists, and SEO specialists across SAE to implement best practices and align on a content framework that respects copyright, security, and SAE’s brand integrity.
  • Provide strategic guidance and insights by participating in cross-departmental meetings, fostering understanding of AI-driven content workflows and their role in enhancing SAE’s digital reach.

3. Development of Resources & Stakeholder Education

  • Design supporting documentation, workflows, presentations (PowerPoint, diagrams, maps) to convey the strategic vision, expected outcomes, and practical examples from the POC.
  • Act as a resource for training sessions or AI content workshops, equipping SAE teams with tools and methodologies for AI-integrated content strategies.
  • Provide backup support for the SAE UI/UX and SEO manager as needed.

4. Performance Tracking & Reporting

  • Regularly monitor the performance and growth of POC content in alignment with traffic, engagement, and keyword rankings.
  • Adjust and iterate on the strategy based on performance data, keeping stakeholders informed of progress and insights.

Role Expectations

  • Work remotely. Participate in key stakeholder meetings as needed.
  • Majority of the time will initially be spent strategizing and communicating vision along with research and development of POC’s AI content strategy.
  • After implementation this will transfer to writing and editing along with reviewing other writers’ content. In addition to researching content and working to develop ideas with others in the organization.
  • Generally, back up and perform the same duties as the SAE UIUX/SEO (AI product manager). 

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