Written by Matthew J. De Reno Thursday, 14 April 2011 09:34

How To Increase Your Small Business Search Engine Rankings For Free

A well-engineered website and close attention to how you create and publish web content is key to increasing your ranking with the major search engines. This article will explain what you can do now, as a small business owner, to maximize your website's search rankings without spending a dime. 

SEO stands for Search Engine Optimization. There are a myriad of companies providing services that will "optimize" your site for the most popular search engines, such as Google, with the expectation that your website will appear higher in the search results relevant to your website. Expect to pay a pretty penny for such services. I will not devalue professional SEO services, but much of what these SEO companies provide, you can do for free. 

Before we begin, remember this: when it comes to search, Google reigns supreme. Upwards of 70-percent of your web traffic will likely originate from a Google search. Therefore, a key to increasing your website search engine rankings is understanding what Google is looking for when it crawls your website. Although Google doesn't publish its search algorithm to determine your website ranking and SERP (search engine results placement), it is widely agreed the following factors weigh heavily with Google.

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